How does Stevenson describe Edward Hyde and what are the effects for the reader? Essay

Stevenson’s consistency in this book is non-existent. In fact, it is constantly inconsistent. The character Hyde is never fully described in the book of â€Å"The strange case of Dr. Jekyll and Mr. Hyde†, but the details Stevenson give about Hyde are repeated frequently. The most obvious feature that the reader would like to hear about is Hyde’s face. Stevenson on many occasions disappoints the reader by giving a close focus but never completing it. Bring the reader close, and then ripping it from them. Although the face of Hyde is always kept hidden from us, the stature is not. In the first paragraph of the book, Hyde is described by Enfield as, ‘Some damned Juggernaut’. He is also told to have ‘trampled calmly’. This is odd, as it is contradicting itself. This may have been a ploy by the author to confuse the reader. Stevenson wants to leave the imagination of the reader to wild, to let the reader think for himself. Another example of contradiction in the book is how Hyde is described as both small and as a Juggernaut. Hyde is also described as ‘displeasing, something downright detestable’, ‘He must be deformed somewhere’. On several occasions Hyde is described as being animal/ non-human being like. ‘This was more of a dwarf’, ‘ that masked thing like a monkey jumped’, ‘cry out like a rat’, ‘like some damned Juggernaut’, ‘really like Satan’. This could be Stevenson’s way of telling us that Hyde is not human but purely evil. Trying to hint to us, the reader, something. This obscure appearance makes other people in the book have an immediate hate for Hyde. The doctor who was tending to the girl Hyde had trampled over, whenever he looked at Hyde, wanted to kill him. The doctor had been nicknamed ‘sawbones’ for being so unemotional. The eyes of the family of the girl were filled with hate. There is also a lot of surprise in the book. For example, when Jekyll goes to bed and wakes up finding himself as Hyde, this is the point in the book where we know that he can’t control his transfiguration. He also wakes up with a hairy hand. This is the first time that Hyde is described to us as having a hairy complexion, which also proves the point that Stevenson is constantly surprising the reader with new descriptions. Another point on the surprise and inconsistency point is the fact that Hyde’s/ Jekyll’s character seems to change quite randomly, like in mid-conversation. Talking to Utterson, at first he is shy, but then rapidly becomes more confident. Also, when Hyde is called back after trampling the girl, he seems to be incredibly calm, although he is surrounded by a bunch of hatful people, who could have quite easily reported him to the police. This personality change portrays the theme of the book of split personalities.

International Marketing Strategy: Philips Case

1: What are the key success factors (KSF’s) in the male shaving market? How are they different from the female shaving market? 2: How can Philips increase the worldwide share of †dry shaving†? 3: How will you characterize and explain the cross-national advertising †rowing boat† campaign? 4: Who are the target groups for the:a) †rowing boat† advertising campaign b) †gift† advertising campaign c) WilliansF1 advertising campaign5: What is the difference in the cooperative relationship that Philips has with Nivea (Cool Skin) and that with WilliansF1? 6: Discuss the internet as a part of a multiple distribution channel strategy for Philip shaversIntroduction:– Philips is a dutch diversified technology company headquartered in Amsterdam, Netherlands. The brand was founded in 1891 by Gerard Philips. Now, it is one of the largest electronics companies in the world (People: 122.000 – Countries: 60)– Currently, the bra nd â€Å"Philips† is organized in three divisions: – Philips consumer lifestyle – Philips healthcare – Philips lightingKey Datas:– Chairman: Jeroen Van der Veer – Revenue: About 25 billions of Euros. – Collaboration: Nivea in 1998 (The Cool Skin) – Sponsor: PSV Eindhoven football team – Motto: Sense and SimplicityMajor Inventions of Philips:– Audio Tape (1963) – Compact Disc with Sony (CD – 1982) – Senseo (Coffee machine – 2001) – Blu-Ray Disc with Sony (2006)1) What are the key success factors (KSF’s) in the male shaving market? How are they different from the female shaving market?Philips, the market leader in dry shaver owes its success to a mix of different elements . First of all, the research and development department offers innovations enabling the brand to market different new products all in line with consumer needs . Therefore , the consumer feels the difference and more prone to change. They speak of a rassage â€Å"more comfortable , without irritation , no nicks , no cuts† Thanks to advanced technology Philips managed to reduce boundaries between wet and dry shaving and thus seduce advantage of consumers. In addition, Philips emphasizes the saving of time and cost savings that can bring dry shaver.Secondaly, thanks to its partnerships with brands such as Nivea and WilliamsF1, Philips managed to make known its products but also to associate with brands whose image brands allows it to attract many consumers, but also to benefit from a high visibility at sporting events such as F1 races. Also, thanks to its partnership with Nivea, Philips seems to involve a brand for comfort and hydration during shaving. So we can say that thanks to two points, consumers show a high satisfaction it gives to Philips a significant advantage over its competitors. On the women's market, it is completely different because women are more receptive to the design and sensitivity of shavers. The women's market requires more advertising and promotions. Indeed, this is explained by the fact that the shaver women remains a touchy subject compare to the man market.2) How can Philips increase the worldwide share of †dry shaving†?The brand â€Å"Philips† must increase the worldwide share of â€Å"dry shaving† thanks to four points:– The first one, Philips must concentrate the efforts on the Asia Market – Some of countries, in Asia, have a very fast growth like China and India China: Increase of 67.5 % since 2009 (Male toiletries) India: Increase of 63.6 % since 2009 (Male toiletries) – Philips, have to spend more in Asia market (The brand spend five times more in USA than in China. – The market position in Asia is a weakness currently.– The second point is to continue to innovate. Indeed, we can see that Philips has a real strong competitors like Braun, Panasonic, Remington. Itâ₠¬â„¢s very important for a brand to innovate a lot. The customers must see clearly a difference between the old and the new shaver. People always want â€Å"A new product†. We can see in the history of Philips, that the shavers improved a lot.– Some datas: – 1939: First Philipshaver was introduced – 1966: Philipshaver 3 – Another generations – 1998: Collaboration with â€Å"Nivea†Ã¢â‚¬â€œ Philips has two options for a product innovations: 1) Development of a new product (With Marketing Analysis) 2) Improvement of existing products (Technical abilities)– The third point for Philips is to target the young people: – To be their first experience – To make them loyal to the brand – Philips can launch a targeting advertising campaign (Distribution in front of the schools)– The last point is to take shares from the wet shaving: – Wet shaving world shares: 60% – Dry shaving world shares: 40%Foc us that dry shaving avoid irritation, nicks and cuts in advertising campaign.3: How will you characterize and explain the cross-national advertising †rowing boat† campaign?We can see in advertising â€Å"Rowing Boat† campaign some important informations: – First of all, this campaign was launched for many countries (USA – United Kingdom – Germany and Spain) – We can see that the advertising is targeting: Men – Athletic men – We can see the competition and some symbolizes related with the brand â€Å"Philips†: – Three rotating blades– The water symbolizes the skin – Very exclusive sport – Top of the market (Philips)4: Who are the target groups for the:a: †Rowing boat† advertising campaignThis advertising campaign is basically for young men, we can see four rowers in the boat. We know that young men use mainly wet shaving, on this ad Philips tries to show them that dry shaving i s for us too. Then, We can say that it is for people with middle or high incomes, indeed rowing sport is basically for people who have a comfortable situation. To continue, This advertising aims to affect sportsmen, active people who take care of their body.b: †Gift† advertising campaignThis advertising aims to affect women and especially wives. There are three rings linked with the three rotary heads. In fact, this ad tries to make women realize that the equivalency of a wedding rings for a men is a dry shaver (Philips). It implies a new kind of present for men and a new way to think. It is usually launched during Chrismas or Birthdays.c: WilliansF1 advertising campaignFinally, this advertising want to reach people who love sport, cars but not common cars, very performing and fast cars. It implies that Philips shavers have the same characteristics than F1 racing cars. There is also the use of an opinion leader in the person of the F1 Driver. This advertising will have a massive tv effect.5: What is the difference in the cooperative relationship that Philips has with Nivea (Cool Skin) and that with WilliansF1?The relationship between Philips and Nivea brought a new product in a new market segment. It was the opportunity for Philips to widen its product range and for Nivea to differenciate its products. Basically, the relationship’s goal was to make a common product, to unite Philips and Nivea’s know-how in one product to make an innovative product (strategic partner). In comparison, The relationship with WiliansF1 was different, it was sponsorship. Philips wanted to unite its image to the F1’s image which means that Philips wanted to take profit of the popularity of F1 (brand endorsement), increase its awareness, strengthen its image and to show to people that the F1 characteristics (Fast & performing cars, precision, excellence) are the reflection of Philips products.6: Discuss the internet as a part of a multiple distribution channel strategy for Philip shaversAdvantages:– Adjusted advertisement – Direct feedbacks from customers – Availability of products all over the world – Possibility to have a direct relation with customers – Viral marketing, people will share on their walls, will like or comment Philips publication & ads – Multi channel strategyDisavantages:– People can make negatives posts on their websites & social network pages – Philips has to be always in the trend, its pages cannot be old fashioned and Philips has to make posts regularlyConclusionAs a conclusion we can say through continuous innovation Philips managed to impose on the market shavers . Indeed, the technologies proposed by Philips is fully in line with the needs of consumers † faster and more sensitive shaving†. Moreover, the choice of partners and advertising remains important because these through these that Philipse vehicle values and attracts a growing numb er of consumers. The adaptation of the communication strategy by country reveals that Philips puts particular emphasis on the needs of local consumers. Finally, Philips should focus on the Asian continent because some developing countries such as China and India has a fast growing enabling Philips to increase its turnover and increase its superiority over more its competitors.

Answer final assignment Essay Example | Topics and Well Written Essays - 1750 words

Answer final assignment - Essay Example This leads to the ethical dilemma of deception, in which the participants are either not told about the study or are under a false impression. A serious problem can occur, if for example, things were to get serious between the confederate and the unsuspecting participant, and they were later to find out that it was all part of a social experiment. To study the actual effects of taking wine, certain variables, especially participant variables, need to be taken into consideration. The consumption of wine alone cannot be a factor for good health in this study. For accurate results, variables such as the age, gender, nationality, economic status, eating habits and lifestyle, exercise, past medical history, occupation, sexual history, and even the personality type need to be evaluated, as each of these participant variables can have significant effect on the health of the individual and, hence, on the result of the study. Only if all of these variables are more or less constant for the entire study group can the effect of the consumption of wine can be studied accurately. iii) Non-experimental method would be used as we are simply interested in finding out the relationship between the two variables and the way they effect each other, and are not interested in changing any variable. v) The operational definition for the size would be the number of people, and for the length it would be time. Therefore, size would be measured as the number of people in the meeting, and length as the number of minutes for which the meeting took place iii) Experimental method would be used as we are interested in manipulating one

Healthy food on the go chain companies at start up level Research Proposal

Healthy food on the go chain companies at start up level - Research Proposal Example Although the customer lost the case, it entailed negative publicity about MacDonald’s image causing serious damage that took time and huge amounts to repair. For some time, the company experienced drop in sales. In the past, fast food chains and restaurants continue to add healthier supplements to their recipes with success and sometimes with big misses. MacDonald’s for instance, flopped with its introduction of low-fat beef burger dubbed the McLean. Pizza on the other hand, failed with the addition of lower-fat pizza toppings in the Hut. Success started emerging with new entrants in the food industry such as EAT and Burger King started grilling chicken with much success. The company labeled the grilled chicken, BK Broiler now referred to as Tendergrill. People find it challenging to shop for healthy foods produced responsibly. Sometimes the labels are confusing and the lists of ingredients are complex with few directions on government regulations. It is challenging to people to identify true foods for families because the environment provides a tricky situation in most cases. Some fast food chains and restaurants take the initiative to provide reliably healthy foods that give priority to the health of their clients, the environment that they produce foods in, and producers. This is a family-owned coffee-roasting fast food located in the Pacific Northwest. The fast food offers sustainably and fairly produced foods and drinks to customers. The products benefit the consumers, the environment, as well as to the suppliers, a position taken by farmers. The company operates on the mission of supporting social equity and environmental sustainability using organic, trade, and shade-grown coffee. The health of the products offered by Grounds for Change restaurant is certified organic (Pinto, 2010, p. 42). Food materials come from farmers emphasizing on using

Jetpropulsion Essay Example | Topics and Well Written Essays - 1000 words

Jetpropulsion - Essay Example problem that was created by the Hurricane Katrina, it is important for the supply Chain Manager to have a comprehensive plan having studied and known the details concerning seasons and the environment in which the Hurricane was expected. The problem can solved using various methods that are recommended in the supply chain management field. Using the required measure ensures that the Chain store does not run out of stock even in the time of need in response to the disaster. However, there are measures that may be used to achieve and maintain the flow of business as usual, these include the make to order strategy, make to stock, and assemble to order in that sequence. Both the strategies are useful to the supply chain but not all are effective. In the stores, in this case, it is the supply chain that needs a lot for distribution and also need to take more to consumers. Therefore, make to order strategy is more effective in comparison to other strategies. In relation to location of the store or warehouse, the determinant factor is the availability of consumers. There are some questions that the supplies management ought to ask themselves, for examples, who are our customers? What do they need? How far is the distance from the store to the manufacturing point? These questions will help in the understanding of some critical issues that may lead to lose of cash through bigger expenditures on transport and other useful activities. However, location sometimes may be not a problem depending on the product or services that are being produced or distributed to consumers. The rise of technology has enabled the world to be like a one market place. In the chain supply, the inventories are more important to the business. They help with checking and keeping the records. The records help the managers to check whether they are making profit or loss. It also helps in knowing rate of output and analyzing the progress of the business. The inventory not only help the chain supply

Organizational Ethics Essay Example | Topics and Well Written Essays - 750 words - 1

Organizational Ethics - Essay Example External social pressures have both positive as well as negative impact on the ethics of an organization. The social expectations are meant to be given more importance by the company as this leads to better performance or downfall of the company. These social pressures are such that it bounds a company to give special consideration to the expectations of the society in terms of involvement in general community or performing responsibility towards the environment. The positive impact of this social pressure is that it enables a firm to work for a cause and deliver the best of services to its customers. As in the case of 21st Century Insurance where the main focus of the management is to meet the demands of their customers so that they work for the well being of their customers. On the other hand the negative impact of such external social pressures is that it greatly affects the decision making process and enforces the management to take decisions or take certain factors into account which currently was not being planned by the organization. This negative impact has been observed in the case of 21st Century Insurance where it had to implement strategies so as to meet the social expectations. ` The concept of ethical approach is essential in organizational or personal context as it helps to resolve many issues. The major factor of its importance is that it helps to design a framework within which an organization can operate. It even facilitates decision making process through its proper guidance in terms of analyzing what is wrong and what is right. The external social pressures help an organization to understand the expectations of the society and the responsibilities that they have towards the society so as to enhance the overall societal improvement. The decision making process gets simpler through these issues as it enables an individual to understand the

Assignment 6 Essay Example | Topics and Well Written Essays - 750 words - 2

Assignment 6 - Essay Example The all serve purpose of advertising with difference in approaches and content of the messages. This is the initial stage where consumer is made aware of the product and forms a vague idea of the product/service. The marketer needs to ascertain the level of awareness the customer has and act fit towards clearer understanding of the product/service (P.J., 2010). Explanation and use of sample displays at this point will drive the point home increasing the chances of making a sell. At this point, the consumer is well aware of the product or service but probably misses the actual benefits or offers the product or service will accord him. By learning what the target market have an understanding and the depth of the knowledge, the best foot forward here is increasing the spread of the detailed knowledge of the product/ service. A stage is reached when the customer has started relating with the product and develops special connections to it. This is the liking stage and the marketer is to understand the feeling of the consumer about his product /services. When the marketers get a hint of the feeling, they take an appropriate action towards putting campaigns or communication into design. In cases where the market has different other products, the market will seek to unearth the preference of the customer. Getting a glimpse of the priority listing the customer has, the marketer tries a concerted effort to improve preference and bringing it up the priority list. At this stage, the marketer has come along way to give up. The consumer should be given the strongest reason possible to strengthen his belief in the product/ service being offered. The marketer at this point needs to choose the right words that will strongly recommend the product to the consumer to drive conviction of the good or service. The above stages make no sense if it does not culminate at the purchase level. This stage succeeds the conviction stage where

Current Events and US Diplomacy Research Paper Example | Topics and Well Written Essays - 750 words

Current Events and US Diplomacy - Research Paper Example The members started enjoying greater freedom as a result of change of policy of the Russian. Remarkably lessening of the two countries tension after cordial atmosphere of the informal discussions between them had been reached. The U.S in October and November 1956 did not support or help the Hungarian rioters, nor the British and French attack on Egypt, thus the relationship improved. By 1960, peaceful coexistence had improved between the countries. The demands for putting up military bases in Turkey, offering economic support, prompted U.S to declare the Truman Doctrine in 1947, and that is when the relationship of the two countries started. Americans provided security to Turkey and economic support plus a large scale of U.S military there. The mutual interest in containing Soviet expansion made the relationship grow, and this resulted into Turkey becoming a multi party democracy. The relationship has again made Turkey join NATO, provide military in Korean War, and cooperate with U.S allies in Middle East. Turkey provided military base and received funding from the U.S for military activities. U.S also supported Turkish economy by pushing for International Monetary Fund (IMF) program to help Turkey, and did not criticize Turkey human rights allegations and the Kurdish problem (Dumbrell, 2007). The U.S has maintained a relationship with Turkey for strategic interests; including the longstanding competition with the Soviet Union, economic interests; particularly accessing the Middle East oil, strong cultural ties that bind the Turkish Americans, American Jews, Arab Americans, and Iranian Americans. The U.S has used diplomatic, economic, and military power in support of these interests. The current relationship the U.S and Turkey did come to test over the United State’s instigation war actions against Iraq. Northern Iraq acts as the haven for Kurdish terrorist organization thus Turkey is against the, as by destabilizing Iraq, the Kurds can claim their indep endence from Turkey and other Middle East countries which have a sizable number of Kurdish populations. However, bilateral relationship between the two allies continued through diplomatic, humanitarian and indirect military support. The U.S also does share several international organizations with Turkey, and has been actively involved in pushing for Turkish membership to European Union. The two countries also started to cooperate on peaceful usage of nuclear energy for the exchange of skills, material, reactors and mechanism for nuclear research, and creation in Turkey for an initial period of fifteen years (Dumbrell, 2007). To avoid derailing diplomatic progress, the U.S president visited Turkey and met with their President, where they committed to the partnership between the two nations. Initially it was like just a military relationship for the partnership in security issues in Afghanistan, Iraq, Iran, Balkans, Black Sea, Caucuses and Middle East besides the global financial cris is. The U.S has further offered Turkish troops to Afghanistan and Pakistan secure transport, and equipment from the port of Iskenderun during the pulling out of US troops from Iraq, and the pro –Kurdish terrorists working in south-eastern Turkey and northern Iraq. The U.S helped Turkish government to normalize

Case study Essay Example | Topics and Well Written Essays - 250 words - 20

Case study - Essay Example This is because there was a lack of team approach and communication deficits among the doctors and most healthcare workers. The different specialists who treated his various ailments lacked concern about what their counterparts did and this only compounded Mr. Roberts’s problems. He also notes that although there were ample medical records, consultants hardly reviewed the information within meaning that prescriptions they made and treatment they offered was questionable and not comprehensive enough. This resulted in wastage on valuable resources due to replication of prescriptions and reproduction of ineffective therapeutic plans. Physicians and patients hardly communicate well and this only exacerbates a medical situation. Treating all patients equally is said to have cost Mr. Roberts’s brothers life. Moreover, lack of assertiveness and ignorance among patients is a factor that contributes to untimely death and worsening of medical conditions. Ability for patients to ascertain true qualifications of physicians is very important (Gillies, 2003). Mr. Roberts we are told had to travel for more than 100 miles to get treated by the right physician. Hence, patient’s knowledge play a very important role in enhancing their

Cyber War Essay Example | Topics and Well Written Essays - 250 words

Cyber War - Essay Example This is proofing to be a threat in 21st century. However, there is one serious risk of cyber war. This threat is an attack of the computer systems by the malware (Gartzke, 2012). This is because it can cripple a country infrastructure with a coordinated move. This means the primary sectors of the economy will fail to perform, and this can lead to unprecedented loss. For example, if the cyber criminals attack power plants, the whole nation could be plunged into darkness (Gartzke, 2012). This mean most of the countries can remain in a position that was there two hundred years ago. This can paralyze a country before the problem is rectified. Huge amount of resources will need to be mobilized to resolve the threat. According to my thinking, the first country to establish a large-scale cyber offensive will be South Korea. This is because the country is heavily dependent on the internet. In fact, virtually all sectors of the economy depend on the latest technological advancements. North Korea, on the other hand, has little to lose, as it is less dependent on the technology (Gartzke,

Discuss the History of Korea and Its Impact on Korea Essay Example for Free

Discuss the History of Korea and Its Impact on Korea Essay Topic: Discuss the history of Korea and its impact on Koreas culture, politics and business. Korea is a civilization and formerly unified nation currently divided into two states. Korean civilization is one of the oldest ancient civilizations in world history, and Korea has the oldest history in East Asia. * GoJoseon (National foundation in BC 2333) The first Korean kingdom GoJoseon was established on a flourishing bronze culture in BC 2333 by Dangun who was the legendary founder of Go]eseon and people believed he was the grandson of heaven (Edward 2005). It was centered in the basins of Liao China) and Northern part of the Korean Peninsula. Politics and economy In Korean history, GoJoseon was the first state to unify its political and religious functions within one governing system and legal system as represented by its Eight Prohibitions (Edward 2005). Society It is believed that GoJoseon had achieved the status of a kingdom with a class-based society. * Three Kingdoms penod ( BC 18 AD 676) Town-states gradually united into tribal leagues with complex political structures which eventually grew into kingdoms. Koguryo (BC 37 AD 668) Koguryo was the first to mature into a kingdom. Koguryds aggressive troops onquered neighboring tribes one after another, and in 313, they even occupied Chinas Lolang outposts (Qiancheng 2009). paekje (BC 18 AD 660) PaekJe, which grew out of a town-state located south of the Han River in the surroundings of present-day Seoul(Capital city of South Korea), was another contederate kingdom similar to Koguryo deane 2 Shilla (BC 57 AD 935) Shilla was the weakest and most underdeveloped among three kingdoms at the beginning. However, because it was geographically removed from Chinese influence, it was more open to non-Chinese practices and ideas. The society was built on an advanced Buddhist in Shilla (Edward 2005). unified Shilla (676-918) By the mid-sixth century, the Shilla kingdom had brought under its control all of surrounding town-states within the Gaya confederation. Through an alliance with China, Shilla finally unified the Korean peninsula in 668 and saw the peak of its power and prosperity in the mid-eighth century. It attempted to build an ideal Buddhist country during Unified Shilla but Buddhist social order started to deteriorate as the nobility indulged in increasing luxury (Kim 2005). Hwarang-do (Flower-knight art) in Unified Shilla It is culturally important to Korea and Taekwondo which is well known Korean martial arts in the world. It was a military academy for young, aristocratic youth in Unified Shilla. They intimated with nature and studied poetry, art, literature and song, as well as martial arts. Confucianism and Taoism also were very influential to Hwarang-do. The Hwarang-dds ethics and legends of this knighthood helped form the ethical background of taekwondo (Theodore 2005). * Koryo penod ( 918 1392) Internal dissensions and external problems of Shilla between the king and regional leaders led to the disruption of Shilla. The name Koryo derives from Koguryd and it is the root of the modern name of Korea. The Koryo period from 935 to 1392 was arked by periodic internal disharmony and external wars (mostly defensive) with China and Japan. And also Koryo was invaded by the Mongols in 1231 and Mongols nearly destroyed Koryo. However, there were also great achievements which are flowering of culture that led to great advances in art and scholarship, particularly in the ceramics industry, which developed the unique grey-green celadon stoneware for which Korea is well-known today (Thomas 2003). * Chosun Dynasty (1392 1910) In 1392, a general Yi Seong-gye founded a new dynasty Chosun. In the early Chosun period, Confucianism was highly supported as the guideline of philosophy. And then, this Confucianism transformed into Neo-confucianism incorporating Taoist and Buddhist elements with and adaptation of Confucianism. Neo-confucianism is what people know as Korean culture and tradition today (Thomas 2 From 1418 to 1450, by Chosuns fourth monarch king SeJong, Korea had an unprecedented flowering of art and culture. The greatest achievement of king SeJong was invention of the Korean alphabet Hangeul. Before he invented the Korean alphabet, Korean used Chinese character (Theodore 2005). In 1 592, Toyotomi Hideyosi, who united Japan, wanted to conquer the Korean Peninsula and use it the way for its incursion into China. However, Japan was defeated by Admiral Yi sun-sin, one of the most respected fgures in Korean history. They invaded again in 1597 but they withdrew in 1598. The new religion, Catholicism, slowly spread in Korea since 18th century by Dutch Jesuit priest. In the 19th century of Chosun, they adopted an isolationist policy by the prince Taewongun because he was afraid that Chosun would be infected by western ideas. Therefore, he tried to prevent the opening of the country to foreign trade by closing the borders (Edward 2005). * Korea under Japanese Rule (1910†1945) During Japanese occupation, the first thing they did was construction of Koreas nfrastructure especially street and railroad system to control all over Korea easily and supply food for Japanese military properly. Japanese ruled with iron hand and tried to root out all elements of Korean culture from society.

Decline of British Trade Union Membership: Causes

Decline of British Trade Union Membership: Causes Introduction The purpose of this essay is to analyse the factors leading to rapid decline of British trade union membership in the 1980s and 1990s. According to MacKenzie (2008), unions in industrialised countries have faced challenges associated with labour market restructuring. The restructuring happened due to liberalisation and privatisation of the sectors, downsizing the direct workforce and use of sub-contracts. According to Armstrong (2006) the political condition and change of economic condition with the effect of globalisation are the major factors contributing the change in trade union operation and its decline of membership. There are other factors also, one of them, according to Machin (2000) is union inability or unwillingness to unionise the growing number of new workplaces. The introduction of HRM(human Resource Management) concept and practice within the organisations as observed by Taylor (2003) contributed to the introduction of employee relations as a concept that broadened the study of industrial relations from a union focus to include wider aspects of the employment relationship, including non-unionised workplaces, personal contracts, and socio-emotional, rather than contractual arrangements. It is quite clear there are many factors responsible for the decline of trade union membership. It is important to look at British trade union history briefly to get a perspective of its function, growth and difficulties it is facing. As Stephen Dunn (2009) observed the British trade union experienced extraordinary growth for quarter century till 1950s in terms of its membership, activities and ability to carry on collective bargaining on the backdrop of World War 2 and changing socio-economic condition. That progress slowed down but it was still growing till 1970s when it again experienced rapid growth in its membership. The time after 1980s then continued to 1990s and 2000 the trade union membership experienced rapid fall and from 2000 it started stabilising with very slow increase. The report prepared by Cockburn (2009) shows the recorded trade union membership of 7,656,156 in 2008-09, compares to 7,627,693 reported in the previous period. This indicates an increase of 28,463 members or 0.37%. The total recorded membership of around 7.6 million compares with a peak of 13.2 m illion in 1979. The essay will try to discuss about various factors responsible for the decline in membership. Economic Factors The British economy saw many changes after World War 2 in terms of its growth, flexibility and approach. According to David Farnham (1997) there are three major changes happened in international and UKs domestic economy since 1950s and very prominently after 1980s. First, the developing countries restructured their manufacturing industries to become important exporters of manufactured and semi-manufactured goods in Europe, North America and Australasia. Second, the developed countries started moving from manufacturing to service economy thus non-manufacturing industries started growing in these countries. Third, the new emerging markets of East Europe and breaking down of Soviet Union created new opportunities for trade. The above changes had direct impact on UK economy and resulted in declining of number of people employed in manufacturing industries by 45% from 1979 and 1996, David Farnham (1997). There was an expansion on non-manual jobs, professional jobs also the number of worki ng people grew from 25 million in 1971 to 28 million in 1996. The above changes are reflected on British economy and have long lasting effect on life style of people. It also brings more completion in the market from external suppliers and changed the focus of British economy from large, nationalised, manufacturing based economy to privately owned, relatively small and service oriented. The idea of Globalisation in mid 1980s, as described by David Farnham (1997) saw capitalism as the major globalising dynamic and constantly increasing the scale of production and consumption. The increase in trade and commerce with new markets opened new scope as well as competition. The focus of the economy changed to mass produced, cheap products to meet high volume of demand and consumers aspirations. Thus British economy experienced imported products from East Asian countries which resulted in decrease of manufacturing industries in Britain. With the number of people in employment increased the a bility to buy, availability of easy credit and other factors contributed developing of overall living standard of the people. This change in economic condition made the trade union membership less attractive and the collectiveness started eroding among members resulted in decline of membership. Political Factors The British politics observed influence of two political parties The Conservatives and The Labour between 1970 and 2000; their ideological differences were prominent in their policies. The strategy of Conservative party who was in power from 1979 to 1997, as observed by David Farnham (1997), were influential in reducing public expenditure, cut taxation and state borrowing, privatised the nationalised industries and other public sectors, deregulate the economy, working towards free market, free trade, free enterprise, legislation to curb the powers of trade unions to free up labour market as well as undermine collectivism in favour of individualism at work places. As Ed Rose (2008) observed the employers right to manage was reinforced by restricting powers and activities of trade union and encouraged fluidity and flexibility within the labour market. According to Ed Rose (2008) the result is private sector employers achieve greater control over the work and labour process. In 1997 whe n the Labour party formed government they promised to change its traditional Labour policy, as observed by David Farnham (1997), towards promoting competition, pursue tough, efficient regulation, working as a partner to both employers and employee, fairness but no favour to the trade union and last but not the least no return to secondary action, strike without ballots or trade union law of the 1970s. Moreover, consecutive governments passed various legislations which curb the power of trade union and strengthen the hands of employers as well as encourage individualism over the collectivism. According to Millward (2000) and Kersley (2006), the union experienced decline of the unionised sector, collective representation which resulted in fall of collective bargaining with pay and other issues. As observed by Taylor (2003), somewhat hostile treatment from the Government and the policies, legislature changes that are made to restrict trade union power and activities were responsible fo r trade union to lose relevance in private sector organisations and also put challenge in front of trade union to adapt its functioning with the changing circumstance failing of which saw decline in membership and inability to connect with new workplaces. Industrial Factors The period from 1970s as observed by Ed Rose (2008), saw restructuring of British industry in terms of management style of employment relationship, increasing emphasis on communicating with workforce and workplace representation of employees. The result of these changes are adopting anti-union strategies, shifting from pluralist to more unitarist style by many private sectors. Both private and public sector organisations adopted HRM practices, strategies and models of employment engagement thus moving away from collectivism to individualism. As observed by Kersley (2006), Milward (2000), the restructuring of British industry saw the shift from manufacturing economy to service economy, the introduction of technology, computerisation and information technology paved the way for developing specialised skills, part-time, fixed and temporary work contract which resulted significant increase in labour market insecurity and have impact on employment relationship. Moreover, as Ed Rose (2008) pointed out with the changing economic condition and focus on cost saving many organisations sub-contract their fringe jobs to small or other organisations and only concentrate on core activities thus number of employees within the organisation has substantially decreased resulting decrease of employees bargaining power within the organisation. The drive for employing multi-skilled employees also reduced the dependence on specific employee to complete a task thus decreased the level of job security among employees resulting shift of balance towards employers control more than the employees. Trade Unions Internal Factors According to Curran (2006), the trade unions become too institutionalized which prevents it from progressing rather tied up in its own structure with the control power to the full time management of the Trade Union. According to him trade union leaders suffered complacency and forgot to remind people the good work of trade union movement and lot still can be done for those who are being exploited by organizing collective bargaining. Moreover, trade union failed to create connection with the new immigrant workers who would have been highly benefitted from trade union support as they were recruited for low skilled, low paid and most of the times were exploited. He observed that trade unions failed to recognize and adapt itself with the change that the society experienced due to political, economical and the effect of globalization. The trade unions need to understand that they have to adapt and organise its function according to the need of the situation, the advent of technology, pros perity and disposable income has changed the lifestyle of the trade union members but as an organization Trade Union failed to adopt itself with that change and got stuck with the philosophy, style and culture of trade unions foundation time. Moreover, many large Trade Unions still struggle to get rid of their Masculinity culture when the reality is almost 40% of the working population are women and it is difficult for the women to become member of trade union and associate with its day to day activities. As observed by Bob Carter(2004), the Trade Union need to redirect recruitment of members who are in part-timers contract of employment; change bargaining priorities to reflect part-timers concerns; and to change union organization and representation to facilitate participation by part-timers. It is quite evident from the above discussion that trade unions failed to change its priority and redesign its role to suit with the changing world and thus it became somewhat irrelevant to so me members which directly reflected in decline of membership. Future of Trade Union The prediction of future of Trade Union membership and prospect is difficult but can only be done based on past experience, available data and survey results. According to Ed Rose (2008), the evidence shows that there is very less likely the New Labour Government will change the direction of policies towards empowering and giving more authority to the trade unions. It is evident that the balance is more towards the Employers than trade union in controlling employee relationship. Moreover, the specialist skills of managers to deal with employer engagement, various legislations passed to provide more provisions and empower individualism and limiting collective bargaining are the clear indications of limiting trade union roles and powers in future. According to Kersley (2006), the change in giving standard contract to the employees and increase of special kind of contracts like consultancy, fixed term, term time, temporary, part time also private organisations support to non-unionised o rganisations and improving individual employee engagement programme as well as government legislations to support individualism are some of the biggest hindrance towards improving Trade Union membership. According to Ed Rose (2008), the prospect of increasing Trade Union membership looks bleak but analysing the present situation of increase in unemployment, increase of women membership in trade union as revealed from recent surveys and the indications are there that this trend is going to continue as well as the growing general perception among employees that employers are responsible for unfair treatment at workplace may help to improve the situation of trade union membership. There three strategies as suggested by Ed Rose (2008) could change the situation of decreasing Trade Union membership are Servicing Model, Partnership Approach and Organising Model to suit with the changing economic, political and industrial conditions. According to these models the Trade Union need to give service to its individual member by devoting more resources to the enforcement of their rights, be a partner with the employers to achieve competitive advantage for the firm and add values to the service pr ovided as a trade union and last but not the least to organise support for the workforce to solve conflicts and maintain a strong presence throughout. The above models may be theoretically looks good but there are contradictions and depends how well they are executed as well as perception of the role to all the stake holders. There can be element of low level of trust between employers and Trade Union on each other as Partnership Approach can contradict Organising Model. The whole situation of maintaining relationship with both employers and employees can be very difficult if the interest of employees and employers on specific issues are vastly different and in that situation it can be difficult for trade union to follow the above models as this can be perceived as contradictory to each other. According to Peter Wilby (2010), with the growing globalisation and the organisations tendency to move to the countries with cheap labour and favourable business environment, legislation, it is the time for the trade union to think globally as well as strengthening their local roots to strengthen the trade union movement. The trade unions should create a global Union to stop exploiting labour cause anywhere in the world and thus fight for the jobs for local people. It is important for trade union for its own survival to organise movement for local people and working proactively to increase membership, more reliant on its own strength and less dependent on political party like The Labour party introducing favourable legislation to empower Trade Union. According to Curran (2006), trade union should realise that changing its culture and style is not a threat to its values rather a way to sustain its principles of maintaining equality, liberty and solidarity at workplace. The growing tre nd of capitalism in the society creates hour glass situation in organisations where some people at top are enjoying all the benefits and those at the bottom are struggling and their family is experience stress and low prospect of development. This economic condition and stress to fulfil every demand to maintain good lifestyle and the realisation by trade union to change its style of functioning will help to improve the prospect of improving trade union membership in next five years. Though it is difficult to predict if it will able to touch its peak in terms of membership but it will definitely be able to improve current situation in terms of membership. Toyota: Corporate Social Responsibility Toyota: Corporate Social Responsibility The history of Toyota Motor Corporation (TMC) which is a Japan based-company begins when it is established at 1937 by the founder, Kiichiro Toyoda. (Toyota Motor Corporation n.d.) Since then, the company has started to emerge into the industry of automobile manufacturing until now. As of today, Toyota is one of the worlds leading company manufacturing vehicles and parts. In order to move fast to keep pace with other competitors and to maintain its position and reputation in the business, Toyota has practiced the Corporate Social Responsibility (CSR) policy which is Contribution towards Sustainable Development. (Toyota Motor Corporation n.d.) With this policy, Toyota does not only concentrate in maximizing its profit as they also contribute in taking care of the welfare of the society and the environment. Nowadays, most of the consumers are highly educated and environmentally conscious as they are demanding for more than just a high quality or a reasonable price product. Therefore, To yota has to make sure that they can balance up the needs of the society and consumers. Besides producing high quality vehicles, Toyota also has to respond to the environmental issues which have been occurred. In this new era, Toyota is taking every steps and precautions to protect the environment. They may proclaim that they have done good to the society by implementing some policies or concepts such as the introduction to the hybrid cars. But how far could they go? One of the good examples is when Toyota Prius was first launched in 1997. Many has criticized and questioned about the Priuss green concept which uses the hybrid system. Production of hybrid cars is one of the responses of Toyota towards the issue of global warming and the limits of fossil fuel. (Toyota Motor Corporation n.d.) In producing this car especially the battery itself, it actually causes more harm to the environment. One of the biggest concerns about this car is that Prius battery contains nickel metal hydride. (Prius Outdoes Hummer in Environmental Damage 2007) Based on the newswire, the nickel is mined and smelted at a plant in Sudbury, Ontario which leads to environmental damage to the surrounding area. This has f urther leads the NASAs astronaut trainees to practice moon rovers around the Sudbury plant which is badly destructed. (Prius Outdoes Hummer in Environmental Damage 2007) Also, there are many critics who comment on the shipping footprint of the nickel battery. The smelted nickel from Sudbury is shipped to Wales for refinery and to be made into nickel foam at China. The completed batteries which are made in Japan would be then shipped to United States when the car is ready. (Hodges 2009) This has creates doubt about Toyotas environmental aspect as the production process of the battery is not helping in reducing emissions but in fact, the shipping process has already consumed a lot of fossil fuels which would lead to air pollution. Back in 2003, Toyota is questioned about its philosophies towards green environment. Toyota is facing a lawsuit from The Department of Justice and the Environment Protection Agency for violating Clean Air Act. (BJS, 2003) Upon Toyotas application for Certificates of Conformity, it has claimed that Toyota has sold 2.2 million vehicles which were different from the statements in the application. According to the United States government, Toyota has failed to disclose limitation in the operation of the on-board diagnostic system that checks for leaks in vehicles. (BJS, 2003) Because of the leakage problem, Toyota is involved in causing pollution as fuel that vapors into the air would lead to the ozone pollution. Due to this matter, the consumers of Toyota vehicles do not know that they are actually indirectly involved in polluting the environment. Another case which leads to a doubtful thought about Toyotas environmental friendly principles is when Toyota is sued by California at year 2 006. (Glaister 2006) Toyota and several other automakers are to take the blame for producing large amount of vehicles that releases huge quantities of carbon dioxide which contributes to global warming. According to the states Democratic attorney general, global warming is bringing harm to Californias economy, environment, public health and agriculture. (Glaister 2006) Though Toyota is making revolution by producing hybrid cars and building more fuel-efficient vehicles, Toyotas image and reputation are blemished by the lawsuits that it faced before. In spite of the criticism of the nickel battery and the lawsuit cases against Toyota, the company has actually poured a lot of effort in protecting the environment. Based on Toyotas sustainability concept, it has focused on three areas comprise of technology, manufacturing and social contribution. (Toyota Motor Corporation n.d.) Research and Development (RD) is categorized in the area of technology and one of the RD that Toyota has created is that they have engineered its own flower species. (Merchant 2009) The carbon dioxide released by its Prius assembly operations is offset by this new plant species. The flowers are derived from the cherry sage and gardenia which helps to absorb nitrogen oxides and to reduce the heat of the atmosphere. (Merchant 2009) Toyota should be praised because it has discovered something special in those flowers. Both the flowers have unique characteristics as the sages leaves can absorb harmful gases whereas gardenias leaves can reduce the temperature of t he factorys surroundings by creating water vapor in the air. (Blackburn 2009) With this, Toyota can concentrate in finding and doing research in advanced technology to produce hybrid cars as they have found a greener way to reduce the emissions of the manufacturing process. This also has shown that Toyota has gone beyond their industry area to look for alternatives and new innovations to preserve the environment. Their action would definitely build up its reputation and image among the stakeholders especially the consumers. In committing towards sustainable development, Toyota is also taking initiatives to develop the manufacturing process through a greener way. It cannot be denied that Toyota is actually polluting the environment during the process of manufacturing and producing the vehicles and car batteries. Hence, Toyota is designing and manufacturing its vehicles based on the concept of three Rs which consists of reduce, reuse and recycle. (Toyota Europe n.d.) Toyota has been manufacturing vehicles with recyclable materials as cars are actually built by plastics that are difficult to be recycled. Therefore, Toyota has created Toyota Super Olefin Polymer which is a special recyclable plastic to make car bumpers and other parts. It can then be recycled and used for many times. (Toyota Europe n.d) Besides, Toyota also has indirectly encouraged the consumers and dealers to be involved in recycling program. For example, each of the battery of the Prius car has a phone number on it to ensure every batter y goes back to Toyota for the purpose of recycling it and dealers are to be paid $200 for each battery. (Richard 2005) Other than that, Toyota has also stepped in further in the area of recycling. For instance, Toyota has built up a waste collection systems. It is for the purpose of retrieving used parts such as tyres, batteries and oil filters from European dealers to send them back for recovery. (Toyota Europe n.d.) In order to contribute to the society, Toyota has involved in various environmental activities. One of them is shown by Toyotas support of Planet Arks National Tree Day. National Tree Day is one of the Australias biggest community tree planting events which falls on August 1, 2010. (Tree Day n.d.) It is a special day where all the Australians would gather around to join this event. All of them are working towards the same motive which is to lending a helping hand to plant and to care for native trees and shrub to improve the environment they live in. (Tree Day n.d.) Toyota has demonstrated its concern and care for the environment by joining this event. Toyota has been supporting Planet Ark and National Tree Day since 11 years ago. (Toyota Motor Corporation Australia Limited n.d.) Ever since Toyota joins this event, its partnership with Planet Ark and National Tree Day are being appreciated and they are working in a collaborative way. All Toyotas dealers, staffs and brand ambassadors are being encouraged to participate and to support this special day. Their supports can be shown by Toyotas contribution of planting almost 15 millions of trees to reduce the effect of global warming. . (Toyota Motor Corporation Australia Limited n.d.) This action is a good example and role model for society as Toyota would influence the society to contribute to National Tree Day as well. As an automobile manufacturer, Toyota is facing challenges and obligations everyday throughout the whole process of a vehicle starting from the development until the disposal stage. In my opinion, it is not easy to be one of the largest companies. For instance, Toyota has to face pressures given by the government, stakeholders and the society to fulfill and to respond towards their needs for a better product and a better environment. It has been a tough and long journey for Toyota to achieve what they have now because throughout its companys history, they have been criticized and many comments have been given which are against their every action. Though they might not be a hundred percent environmental friendly company, they are actually giving a large proportion of contributions in helping the society to achieve a healthier environment. Which automobile company can be a fully hundred percent based environmental friendly company? I doubt there are any companies who can successfully d o so. All in all, every company including Toyota needs to fulfill their responsibilities towards the society and environment in order to have a better life and world. Our future generations are very much depending on their actions which are taken today. BJS. 2003, March 11. U.S. settles Clean Air Act case against Toyota. Web log post. http://scienceblog.com/1196/u-s-settles-clean-air-act-case-against-toyota/ (accessed August 8, 2010) Blackburn, R. 2009. Car maker develops its own flower species. Drive. http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=66761vf=1 (accessed August 10,2010) Glaister, D. 2006. California sues car firms for global warming. The Guardian. http://www.guardian.co.uk/environment/2006/sep/21/usnews.travelsenvironmentalimpact (August 10,2010) Hodges, A. 2009. Toyota Prius Battery Harms Environment. NewsOXY. http://www.newsoxy.com/articles/toyota-prius-battery-harms-environment.html (accessed August 8,2010) Merchant, B. 2009. Toyota Engineers New Flower Species to Absorb Emissions at Prius Factories. TreeHugger. http://www.treehugger.com/files/2009/10/toyota-engineers-new-flower-species-absorb-emissions-prius.php (accessed August 10,2010) Prius Outdoes Hummer in Environmental Damage. 2007. EV World, n.d. http://www.evworld.com/news.cfm?newsid=14582 (accessed August 7, 2010) Richard, M.G. 2005. Should we be Worried About Hybrid-Car Batteries? TreeHugger. http://www.treehugger.com/files/2005/06/should_we_be_wo_1.php (accessed August 9, 2010) Toyota Europe. n.d. http://www.toyota-europe.com/corporate/environment/360-approach/end-of-the-road.aspx (accessed August 9, 2010) Toyota Motor Corporation. n.d. http://www.toyota.co.jp/en/index.html (accessed August 7, 2010) Toyota Motor Corporation Australia Limited. n.d. http://treeday.toyota.com.au/tree-day-home (accessed August 23, 2010) Tree Day. 2010. http://treeday.planetark.org/about/ (accessed August 23, 2010)

An In Depth Look At Blizzard Entertainment

An In Depth Look At Blizzard Entertainment This report is a in-depth look at Blizzard Entertainment the company, to find out why Blizzard entertainment is so successful in the gaming industry. We will look at the reasons on how it could come out with best selling games over and over again and how they manage to sell 2.4 million copies of one game within the first 24 hours. Furthermore, we will understand how Blizzard entertainment runs such a big company to such efficiency using the business model SWOT and PEST in the analysis of its success. A look at the current developments and what future developments it might have or where it can go from here will be discussed as well. I. A Brief History of Blizzard Entertainment Well, Blizzard Entertainment was not always as we had known it, originally founded in 1991 February as Silicon Synapse by Chairman Allen Adham, president Michael Morhaime and vice president Frank Pearce All Graduates from UCLA. In the days of Silicon Synapse it was more on focused on making game ports for other Gaming studios. Until the Breakthrough Game The Lost Vikings, it was hailed as one of the forefathers of that Game Genre . A year after that they released Rock Roll Racing another Cult Hit that paved the way for its predecessors in the Racer Shooter Genre. In 1994 It was only then its name was reestablished as Blizzard Entertainment. The first big scale game it released by Blizzard Entertainment, was Warcraft: Orcs Humans and it was a hit with the gamers. Ever since they have made a benchmark in the game, the gaming world was at their fingertips now. After such success with Blizzard Entertainments original Warcraft game, Warcraft: Orcs Humans , was touted as one of the best strategy games of 1994, and the games epic sequel, 1995s Warcraft II : Tides Of Darkness, won numerous awards, including the companys first Game of the Year award. Warcraft III :Reign Of Chaoss, released in July 2002, has likewise won several accolades , just like Starcraft another hit Game Series released by Blizzard Entertainment, It has become a staple of professional tournament gaming, along with its expansion, the award-winnin g Warcraft III : The Frozen Throne, which was released in July 2003. II. Current Projects and a look at the rise of WOW ( World Of Warcraft) Well Blizzard has many notable achievements in its released games, None of it comes close To World Of Warcraft, more widely known as WOW. World of Warcraft stands as the greatest game in the popular Warcraft series. World of Warcraft has been an extraordinary success since its launch in November 2004. It has impressed game critics and has captivated millions of players, who adore the virtual world created by this game. It is no longer just a game but is now a genuine phenomenon, and one that shows no signs of abating. It is one of the key games of recent times, and stands as a landmark title for online gaming. World of Warcraft is the forth title in the series of Warcraft games, which has been entertaining people for over a decade To understand more about the appeal of World of Warcraft, let us recall the time when WOW was released. It was not merely some massively multiplayer online role-playing game. It created a truly engaging online world set in the heart of Azeroth, a fantastic land that is filled with heroes and monsters and many other creatures. The games strength is that it functions as an experience, as a world that exists on its own terms that you may visit and explore as you please. The game sold more than 240,000 copies in its first 24 hours on the market, more than any other PC game in history. Since then it released two other expansion sets which was a greater success then the one before. Blizzard is also making attempt to diversify beyond their original aim of just making games. Blizzard Entertainment is currently working with Legendary Pictures in making a live action Warcraft movie. III. tso The 8 Core Values are namely : Gameplay First, Blizzard Entertainments success can be attributed to the gaming experiences they provide the consumer or player. The goal of each discipline within the company regardless of job post be it art, programming or customer support, is to create games as fun as possible for as many people as possible. In order to achieve this aim, it is in Blizzard Entertainments prime belief that its workers also enjoy the process of game making. Commitment to Quality, This is the most well known core value of Blizzard Entertainment, which is not only applied in creating the best gaming experience for the consumers, but also practiced in every aspect of their job. They approach each task carefully and seriously, and seek honest feedback and use it to improve the quality of their work. Afterall, games are remembered for their high quality, and not how late they are released into the public. Play nice, Play Fair, In their business first impressions are important but lasting impressions are the ones that matter. Blizzard Entertainment strives to maintain a high level of respect and integrity in all interactions with us, players, colleagues, and business partners. The conduct of each Blizzard Entertainment employee, be it online or offline, can reflect on the entire company. Embrace your inner Geek, The employees at Blizzard are encouraged to show their geek side . Cutting-edge technology, comic books, science fiction, top-end video cards, action figures with the kung-fu gripà ¢Ã¢â€š ¬Ã‚ ¦. Whatever it is theyre passionate about, it matters that each employee embraces it! Their unique enthusiasm helps to shape the fun, creative culture of Blizzard Entertainment. Happy and truly passionate workers make better workers, and what Blizzard Entertainment is all about today. Every voice matters, Great ideas can come from anywhere. Blizzard Entertainment is what it is today because of the voices of our players and of each member of the company. Every employee is encouraged to speak up, listen, be respectful of other opinions, and embrace criticism as just another avenue for great ideas. All because Blizzard values its employees and listens to the different ideas. Think globally, Blizzard Entertainment is a global company and everywhere on the planet there are people who play Blizzard Entertainment games. While respecting the cultural diversity that makes people unique, we strive to grow and support our global gaming community. We also seek the most passionate, talented people in the world to enrich our company and help us forge the future vision of Blizzard Entertainment. No country is too big or too small for Blizzard to take on or think about. Lead responsibility, Blizzard Entertainment believes its products and practices can affect not only our employees and players but the industry at large. As one of the worlds leading game companies, they are committed to making ethical decisions, always keeping the players in mind, and setting a strong example of professionalism and excellence at all times and for other game companies to exemplify. Learn and Grow The games industry is ever-changing. Technology improves, techniques change, and design philosophies become outdated. Since the founding of Blizzard Entertainment, it has worked to improve through experience, teaching one another and cultivating the desire to be the best at what they do. They see this as an individual responsibility as well as the companys. Employees can count on their peers, managers, and the company itself to be supportive and help them gain the knowledge and training they need. IV. A in-depth SWOT Analysis This Analysis will help us better understand of Blizzard Entertainments Success and its weaknesses. Using The SWOT Analysis model we can see the opportunities and revaluate the strategies to cope with its weaknesses. Strengths Good market position globally One of the very best pc game developers and held in high esteem by its customers. Very large age group from its larger customer base. Takes Feedback from its players and customers quickly and seriously. Developed World Of Warcraft to huge success and acclaim. Weaknesses May lack some competitive edge in some market segments over rival companies Relies on its current game titles more than it should. Very slow to release its games, often over the stipulated release date. Opportunities Business can be further diversified into other industries, example, making a film which it is trying to do now. Acquire more gaming sectors. More varied games. Look at a brand new type of pc game to boomz everyone away. Opening up of other global markets, getting more customers worldwide further. Working together with another pc gaming company to have a co-project. Threats Other big pc game producing companies, might pose some competition with maybe more attractive graphics or different game genres, Example, FPS. The time it takes to release a game might turn some gamers off, or they might just stop waiting all together. Limited experience in other industries it might want to diversify into Piracy 3rd party clients such as Garena, lancraft blueserver and many others. Strengths Blizzard Entertainment has a good market position globally, meaning in the games market it has a huge cut of the customers and transactions that happen in it. Blizzard Is very well respected by the gamers, customers and other companies alike for their awesome games which are well designed and enjoyable for a very wide age group. When Blizzard comes out with a new game other companies will always try to better it learning from its strengths. From kids to adults, blizzard games have players every age range, making it well welcomed by all. Blizzard Entertainment leaves no gamer from the casual gamer to hardcore, professional gamer satisfied. The games Are simple enough and fast for the casual gamer to play, but also well balanced with good competitive potential. Intact, World Cyber Games (WCG) the worlds largest scale gaming competition has 2 Blizzard Entertainment games to compete in, Namely Starcraft 2, Warcraft 3 and Dota, which is a custom map made from Warcraft 3. Blizzard Entertainments World Of Warcraft easily overshadows all of its accomplishments with 12 million subscribers and increasing. Making it the most played online MMORPG, no small feat without its dedicated team of staff. If a bug is reported or game defect , blizzard will take it seriously and respond quickly to look into the problem and solve the issue. Weaknesses While Blizzard Entertainment is certainly a very successful company but it is not perfect or infallible. One of its Weaknesses is its most of its games revolve around the same genre of the real time strategy (RTS) or Role Playing Games (RPG). Some game diversity would be a fresh change and might get into a bigger cut of the market and different gamer groups. On top of that Blizzards Entertainments game graphics might be less visual compared to other games therefore might have less competitive edge in some market segments over rival companies example sports gaming or fps. Though Blizzard Entertainment has very good games it keeps expanding on the already expanded game stories, example Warcraft which has great gameplay and good storyline, however it Blizzard keep concentrating on the same story and how to make a better installment people might get bored to keep playing the same story thats over extended or stretched. While Blizzard Entertainment are showing great signs of market diversification by trying to make a movie, their experience is very little in that field and almost non-existent. Might hit many glitches and problems along the way it might hard to solve with little experience. Which Blizzard Entertainment is attempting to avoid by working with a experience movie company, Legendary Films. Everyone agrees that Blizzard Entertainment makes great games, but another thing they agree is they take a really long to do that often over the stipulated release date. An impatient customer is never a happy customer. Game Quality should never be compromised but still the releases could be faster. Opportunities No doubt Blizzard Entertainment is very successful in its games and products, it can further diversify into other game genres it might not have touched, example sports gaming or FPS. Warcraft has a very rich storyline and might be good as a comic or book, gaining more exposure for Blizzard Entertainment as well in the process. Gameplay improvements and Graphical improvements to its current games with patches or when a new game comes out because the gaming industry is always improving, and gamers demand more every time. Look at a brand new game Genre with a totally new gaming engine of which the likes were never seen before and Blizzard Entertainment is on its way to another great selling game. Working with another experienced gaming company will help expand its horizons and its pool of talent, with more ideas and more funding, Blizzard Entertainment has a great global market share and good global coverage, but there are still countries that have not even heard of it, with the expanding global market and opening of markets, it would be a great time to reach even more countries. Blizzard Entertainment is currently working with Legendary Pictures, the studio behind the feature films such as Watchmen, The Dark Knight, Batman Begins, Superman Returns, and 300, in making of a live-action Warcraft movie. Threats Blizzard Entertainment faces serious competition from other companies that have some game genres that other gamers find more fun, example FPS. On top of that though Warcraft 3 has great cinematics, its in game graphics cant be compared. So many other games out there with much better graphics. EA games has Tiberiam Wars with much better graphics but of the same RTS genre , how about Relic Gamings Company of Heros. The Time it takes for Blizzard Entertainment to release its games is a great internal threat, for it may lose many loyal customers that got sick of waiting for the usually delayed games. Customers hate to wait unnecessarily and may buy other games instead. Blizzard Entertainment move into diversifying its market by moving into the movie industry which it has little experience, and requires a lot of funding. By going into other Game Genres its not familiar with also can be a risky move that might spell disaster by spreading itself too thin. Piracy is without a doubt one of the greatest threats to Blizzard Entertainment, infact to any industry that relies on the IP law. File Sharing is now everywhere and very easily accessible, one can even get the game without going out of his home and without spending a single cent for the game. Piracy costs Blizzard Entertainment millions of dollars every year. Why would people pay if they can get it free? Along with Piracy is 3rd party clients that make it possible for the games to be played online for free without the need for a original cd-key. In the past without these programs playing online with a pirated game would be impossible, and that would be one of the reasons why original games where still popular for the fact it had a cd-key that allows it to be played online. With these programs it bypasses all these security measures and there is no longer the need to pay for the game. V. Final SWOT Evaluation It is clear enough from this evaluation that Blizzard Entertainment has a very successful business model, but at the same time has so much more that it could improve on and diversify into. The very rich storyline of Warcraft has so much potential from movies to books to comics to Television series. The move that Blizzard Entertainment decided to make by working on a Warcraft movie was a good market decision to capture the growing movie industry and movie fans. Its lack in experience in the industry is offset by doing the movie with a more experienced movie company Legendary Pictures, the studio behind the feature films such as Watchmen, The Dark Knight, Batman Begins, Superman Returns, and 300, with a proven track record. But it should be warned that yes Blizzard Entertainment can go into other industries, but it must not neglect its main market share the gamers, and some hardcore fans might be turned off by the change Blizzard Entertainment. The Strengths are many and can be further worked upon by looking at the same game with different angles. Continuing to make games based on the gamers demand would be the best bet, for that means their games will always be in demand. The threats and weaknesses are numerous as well, however with the right well thought strategies they can be avoided and countered to keep Blizzard Entertainment ahead in the gaming world. However the greatest threat is Piracy and 3rd party clients, which in the case the saying if you cant beat them , join em doing business with the 3rd party clients might help Blizzard Entertainment gain back its lost profits from the programs and piracy. VI. Conclusion Blizzard Entertainment is a great game developer, and to continue in a increasing volatile market it has to keep changing to meet the demands of the new world. But if it continues to deliver its mission statement Dedicated to creating the most epic entertainment experiencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.ever following its 8 core values. I dont doubt and not for a second that Blizzard Entertainment will continue deliver gaming experiences that redefine gaming.

Circuit City - Internet Business Strategy :: Web Business Strategy

Circuit City - Internet Business Strategy Introduction In the fifty years since Circuit City opened its first store, the company has become one of the best-known sources of consumer electronics in the world. Today Circuit City boasts over 600 stores and more than 50,000 associates. The company consistently strives to offer low, competitive prices, high service standards, and a wide selection of products to meet consumer needs. Circuit City has long prided itself on the outstanding shopping experience it offers to customers. In the 1990 ’s the company was early to see the value of the Internet for making that experience even better. However, they shunned the then-popular approach that many bricks-and-mortar retailers were adopting, where online channels were viewed as replacements for or alternatives to the traditional channel. Instead, Circuit City saw the Web as a way to complement its retail outlets and provide customers with more reasons to visit a store. To define, develop, and deploy its web strategy, Circuit City wanted a robust site that would replicate the customer experience in its Superstores while leveraging the advantages of 24-hour Internet access. Detailed product information, comparison capabilities, depth of selection, and immediate inventory information were critical features that the Circuit City web site required. Key Business Issues Circuit City has competition at local markets—traditional electronic retailers as well as Internet-only players, including catalogers and national distributors. To expand upon its national reputation as a leading high-service, low-price retailer, Circuit City wanted a site that would leverage its national store presence. To do this, the site needed to seamlessly integrate its retail shops with a powerful e-Superstore that could provide quality service online while providing advantages of â€Å"express pickup† from nearby stores. The web strategy would then be tightly interlinked and interdependent with Circuit City’s core retailing business, helping drive more revenue to local stores while maximizing the company’s national and international web presence. Key Business Challenges: †¢Use the Web as a means to improve overall company success †¢Get into production quickly with novel approach to e-commerce †¢Provide superior online experience for customers in every respect Solution Snapshot In January of 1999 Circuit City commenced development, using Sun Enterprise servers that had just become available from a subsidiary company. To reach the market as quickly as possible with its novel concept, Circuit City determined to base its Internet presence on prepackaged solutions that minimized development time. This led to the choice of BroadVision to provide e-commerce software.

Sexuality and Desire in Jane Austens Mansfield Park Essay -- Mansfiel

Sexuality and Desire in Jane Austen's Mansfield Park      Ã‚  Ã‚  Ã‚   In a letter to her brother dated 1814, Jane Austen boasted about a compliment she had received from a friend on her most recent work, Mansfield Park: "It's the most sensible novel he's ever read" (263). Austen prided herself on creating literature that depicted realistic characters and honest situations, but perhaps more importantly, she strove to create fiction that was moral and instructional as well as entertaining. So what does sensible say about the sexual? In Mansfield Park, the answer appears blaringly before us, as we repeatedly witness sexuality and desire represented in the darkest of terms, and often resulting in the most sinister of outcomes. Those who emit a sexual persona or awareness are to be seen as dangerous, and those whom possess sexual desire are inevitably the ones in danger, and are often punished for their untamed emotions and erratic behavior. The Bertrams and Fanny Price reside at Mansfield Park peacefully enough until their qui et, domestic world is turned upside down by outsiders, all of who, in their own ways, threaten to upset the lives of the inhabitants with a passion, desire, and sexuality that is new to them. In this essay, I would like to examine the relationships that arise from connections with these outsiders, what role sexuality and desire play in them, and what Austen's treatment of them says about sexual transgression and desire in a larger sense as well.    It seems only natural to begin with the two most prominent intruders in Mansfield Park, Henry and Mary Crawford. As jaded individuals accustomed to the fast-paced (and amoral) life of the city, Mary and Henry view Mansfield Park and its residen... ...ot given proper examples of how to conduct ourselves. Instead, Austen leaves us, rather uneasily, stranded between the platonic relationship of Fanny and Edmund, and the debauched affairs of the other characters, wishing for some sort of happy medium.    Bibliography: Auerbach, Nina. "Jane Austen's Dangerous Charm". Mansfield Park and Persuasion. Judy Simons, ed. New York: Macmillan, 1997. Butler, Marilyn. Jane Austen and the War of Ideas. Oxford: Clarendon Press, 1975. Handler, Richard and Daniel Sega. Jane Austen and the Fiction of Culture. Tucson: University of Arizona Press, 1990. Le Faye, Deirdre, ed. Jane Austen's letters, 3rd. ed. Oxford: Oxford University Press, 1995. Trilling, Lionel. "Mansfield Park". Jane Austen: A Collection of Critical Essays. Ian Watt, ed. Englewood Cliffs, New Jersey: Prentice Hall, 1963.   

Implementing a Wearable Computer ID Card System Essay -- Security and

EXECUTIVE SUMMARY Background ï  ® In order to improve the time & attendance and security of Global Products LLC a wearable based ID card system has been proposed ï  ® We have considered up to date time and attendance systems, different types of wearable technology and scanning technology ï  ® The option in this business case was suggested due to the advantages to the companies quality, safety, productivity and cost saving systems Strategic Alignment ï  ® This proposal is aligned with discussions with HR and senior management ï  ® The purpose of this proposal is to gain approval for installation of computer based identification card system and security system. ï  ® If the proposal is unsuccessful the company will continue to experience challenges in its time sheet recording system. CONTENTS EXECUTIVE SUMMARY 2 Wearable Computing ID cards at Global Products LLC 4 What are Wearable Computing based ID cards 4 How can Wearable Computing be utilized 5 Associated risks 6 Infrastructure 6 How we manage wearable cards 7 BUSINESS CASE 8 Overview of activity 8 Consultation 8 Financial Model 9 SENSITIVITY ANALYSIS 11 CONCLUSION AND RECOMMENDATIONS 15 REFERENCES 16 â€Æ' Wearable Computing ID cards at Global Products LLC What are Wearable Computing based ID cards †¢ Computing based ID cards also known as RFID †¢ Radio frequency identification, or RFID, is a generic term for technologies that use radio waves to automatically identify people or objects †¢ Direct line of sight is not needed for reading †¢ More than 1 card can be read at a time †¢ Information is stored on the card that communicates with a reader (see attached picture) †¢ Information from the card can be stored in the reader for quick access or on a net... .../mobile/mobile-applications/how-enterprises-can-plan-for-wearables/d/d-id/1127827. [Accessed 21 March 14]. RFID Journal. 2014. Frequently asked questions. [ONLINE] Available at:http://www.rfidjournal.com/site/faqs. [Accessed 22 April 14]. Office of the privacy commissioner Canada. 2008. RFID in the workplace. [ONLINE] Available at:https://www.priv.gc.ca/information/research-recherche/consultations/2008/rfid_e.asp#Part1-1. [Accessed 04 April 14]. Sage HRMS. 2013. Punching in for Improved Workforce Management: The Top Seven Benefits of an Automated Time and Attendance System. [ONLINE] Available at:http://www.dresserassociates.com/pdf/whitepapers/Sage-HRMS-Top-Seven-Benefits-of-Automated-Time-Attendance-System.pdf. [Accessed 04 April 14]. Rawlinsons, RP, 2010. Rawlinsons Australian Construction Handbook. 28th ed. Osborne Park, WA: Rawlinson Publishing

College Sucess Essay

1. Explain three (3) of the tips discussed in Chapter 6 that you should know about using your campus Library for research Three tips discussed in chapter 6 about using your campus library for research are focus on your research question, take a stance, use computerized. 2. Briefly explain the SCC Heuristic. Why is using this heuristic important when using Internet sources for Research? SCC heuristic stand for sourcing, context corroboration it’s a method to help you with online information when you are trying to put a research paper together. It’s very important when using the internet sources for a research paper because it breaks it down three ways one sourcing which tell you a lot about the quality of the information. And it’s best to trust the information an authority field. Second is context the internet an ever changing source of information so there for you need to ask yourself this question what’s the reason for this site, make sure you check to see when it has been last updated even now most web pages tell you the last time it been updated. Always double check third step are corroboration which deals with the level agreement. When you are writing your paper. You should always check out a few sources to help determine the corroboration because most sites will contain some sort of bias. When you think about corroboration it’s the step that pulls the ideas from different sources. 3. Word Wise: Create original sentences for imperative and honing, two Word Wise vocabulary. Sentence one: At the time it was imperative to clear the black plague Sentence two: On the first day of school I spent two hours honing in the mirror 4. Discuss the research of Paul and Elder concerning how being a skilled writer must be a reflective writer Paul and elder concerning how being skilled writer must be a reflective writer b excuse in a way to learn they mention that writing can be a way to test yourself over the info because you need to understand and explain Cleary to audience. And to become a skilled writer Paul and elder mention to learn how to write reflectively they usually carry on inner conversation while they type and they also think how the audience might perceive the idea. And to help the reader get full understanding the issue they ask themselves question like main point stated points supported and explain fully also learning bring home the importance develop the skills of writing well during your college years. Dr Paul and elder also state learning to write wellis a key to learning. 5. Explain the differences between the typical high school writing assignment and the typical college-level Writing assignment. The differences between the typical high school writing assignment ad college level writing assignment because in high school focused on recounting personal experiences like the five paragraph essay or the research paper, In high school the papers generally involve selecting certain topics example civil right movement, should the drinking age be eighteen or twenty-one and mostly likely the information was collected then you summarized the report. In college it is a little different the expectations are much greater then high school. In college you need to provide thesis statement. A thesis statement lest the reader know the main idea of your argument an explains what you had wrote about, 6. Briefly summarize the four main stages of the writing process The four main stage of the writing process. Is one organizing when you gathering resource together that’s when you can start organize your information? There are different ways you can organize ex notes cards, outline form creating map. But find a way that’s works for you. Most importance when it comes to organizing is not always the format but its selecting the key points. Second drafting your first step ways to organizing how you are ready to begin writing your draft. Make sure you have a good thesis statement make sure it is related to an argumt it doesn’t always have to be perfect these notes can including formation make sure it’s to clarify support. The third step is revising check to see you are still focused on key points if you did all the other step your revising should be easier since you are writing to an academic audience you need to check for grammar and error. Since writings not easier for most students make sure you are doing a lot of revising in order to get it right 7. Explain two (2) of the tips discussed in Chapter 6 for working effectively in group projects. The two tips discussed in chapter six for working effectively in group projects. Are set ground rule this is very important because when you usually work in a group there someone that does not do their share of work and the other team member has to do the work and that become stress on the individual on the person so you always have to set ground rules on the first meeting. The second tips that should of work In a group project is to keep in contact keeping in contact can help out a lot you can schedule meeting time and this should help everyone keep in tack of each other 8. Briefly summarize the steps Chapter 6 recommends for creating an individual presentation. Creating an individual presentation you should create individual make sure first thing list all the task involved next should make a time line that help you not to go over your deadline usually in college nine of ten times you are going to have to talk in front of the class so making 3Ãâ€"5 cards can help.

British Sky Broadcasting Limited Essay

The share price calculated for BskyB using the residual income valuation model is  £ 3.72, which is  £ 5.64 below the market share price of around  £ 9.36. Reason for such depleted share price is that the profits reported by BskyB are not showing the impact of the equity capital and hence valuing the BskyB stock on the basis of reported profit for the period doesn’t show the true and fair view of BskyB share price. The price calculate by using the residual income valuation model is showing that how the cost of equity capital has affected the profits of BskyB and thus reporting a decreased value of the company and for the share price as well. Operating income predicted on the basis of the growth rate is showing a constant increase in the operating income in the future period. It is very important for BskyB to achieve a higher rate of growth in revenues which will ultimately gives rise to the need of investing in BskyB’s operating assets and thus both variables will end up with the increased value of company per share for the next period forecast. As the value of company is equal to the net present value of future cash flows discounted at appropriate rate of return to the investor. So the company should try focusing growth in its revenue rather than expending its business in the UK and around the globe. Return on net operating assets of BskyB is also decreasing in the next three years period. The decrease is miner but this is a sign that BskyB could be in more depressed financial conditions if attention is not paid to the growth rate of revenue. As in the above graph the return on net operating assets has been dropped from 49.00% to 48.99%. As the investors are much interested in the future prospects of the company rather than the historical performance of company. At first instance the investor will forecast the value of its investment and if the investment is generating some additional amount on their investment and if investment is not generating any additional return on it then they will consider the alternative company to invest. Following would be the basic assumptions: 1- The stock price can be predicted by using the residual income valuation model. 2- The relationship of current stock price and between the predicted share prices is significant. 3- Share piece of BskyB calculated using the residual income method divided by the current share price is more reliable and appropriate as compared to the book value of stock divided by the current value of stock. 4- The cost of capital will remain the same in the period under forecast which is 5.73%. 5- Terminal value will grow at the rate of industrial sector growth which is 4.00%. 6- Tax rate will not change. 7- Company will invest continuously in its operating assets. Investment recommendations: 1-As BskyB Vodafone are already partners, Vodafone has its customer base and the BskyB has the numerous type of entertainment and various license for the sports events. Recently the BskyB has announced that for the upcoming soccer league season the company has spent 299 million pound. If company sign a contract with Vodafone to show its direct broadcast to the Vodafone users than it will not only enhance the customer base of BskyB but will also promotes its sport broadcasting channels. (Thomson, 2014) Moreover, this could be more beneficial if the company also provides high speed broad band services to its Vodafone customer on a very cheap rate by introducing some attractive sport events covering packages. As the company has a strong customer base of 4.9 million. This will certainly be increased by taking over this investment opportunity. Because the competitor there is capturing the market share very rapidly (British Telecommunications) and due to BT BskyB has lost 1.5 billion pound of its value in November. So it is much vital for BskyB to maximize the revenue by investing in secure opportunities. (PLUNKETT, 2014) 2- â€Å"British Sky Broadcasting Group Plc, known as BskyB, (BSYBY.PK,BSY.L), Friday said it agreed to invest $8 million in Luminari Capital, a venture capital fund focusing on technology and media startup companies that operate within the theme of innovation in video. This investment is expected to aid Sky to choose relevant startup companies to partner with in the future†. (British Sky To Invest $8 Mln In Luminari Capital – Quick Facts, 2013) As the broadcasting industry needs continuously development and up gradation of its broadcasting technology and thus it will need investment to achieve that level of competitive broadcasting to compete within the industry and make keep its distinctive position in the UK  broadcasting industry. Furthermore, UK film industry has also called for investment from BskyB of 20 million pound annually; this is major part of the annual investment in the UK film industry which signifies the position of BskyB in the UK broadcasting industry. (Macnab, 2014) As the strategy of BskyB has always remain customer focused and the company has always aimed high to serve its customer with its robust and highly innovative broadcasting technology, from a long period the company has reaped the fruits of its consumer focused strategies. So again the company has the opportunity to gain several film licenses by dominating is position to generate considerable cash flows in future. Already the company is the choice of around 40% of the British household and such continuous significant investment opportunities can turn the ship of BskyB around the globe. 3-As the company is in the industry in which it is required to maintain a research and development for its broadcasting equipment. Currently the company pays a large portion of its earning to the supplier for the payment of equipment which it has purchased time to time. If the company invests in such a operating facility which is well equipped and has the capacity to produce the all tangible broadcasting equipment and as it will also have its R&D department then off course it can innovate its products in house and frequently. This will also be considered as separate revenue generating business segment of BskyB which will ultimately increase the company’s potential to increase its revenue in upcoming periods. BskyB can also sell those in house broadcasting equipment to other organizations operating under the umbrella of the broadcasting. More over a company like BskyB must also consider the investing in the other competitors as it has already invested in many other media and broadcasting companies. this will help the company in a manner, if in a certain year the company remains unable to show increase in its revenue it will be compensated by earning revenue from its short term or long term investments. References: Thomson, A. 2014. Vodafone Said to Discuss Sharing Broadband With BSkyB in U.K. [online] 20 January. Available at: http://www.bloomberg.com/news/2014-01-20/vodafone-said-to-discuss-sharing-broadband-with-bskyb-in-u-k-.html [Accessed: 31 March]. PLUNKETT, S. 2014. Vodafone, BSkyB in talks to curb BT’s broadband reach – report. [online] 19 January. Available at: http://uk.reuters.com/article/2014/01/19/uk-vodafone-bskyb-idUKBREA0I09C20140119 [Accessed: 31 March 2014]. British Sky To Invest $8 Mln In Luminari Capital – Quick Facts. 2013. [online] 15 November. Available at: http://www.rttnews.com/2224924/british-sky-to-invest-8-mln-in-luminari-capital-quick-facts.aspx [Accessed: 31 March]. Macnab, G. 2014. UK panel urges broadcasters to invest. [online] 23 January. Available at: http://www.screendaily.com/news/uk-panel-urges-broadcasters-to-invest/5065719.article [Accessed: 31 March].

Gender Analysis of Chronicle of a Death Foretold Essay

Write an essay that explores Garcia Marquez’s implicit themes about relationships between men and women in Chronicle of a Death Foretold In Gabriel Garcia Marquez’s Chronicle of a Death Foretold there are several types of relationships between men and women that, although opposites on the moral compass, coincide well. These relationships include prostitution and honor, utilitarian marriage and desire, as well as sexual expectations of men and women. These uniquely corresponding relationships present a number of themes regarding gender throughout the selection, and are able to grant us a greater understanding of the circumstances surrounding the small town in the story. Prostitution and honor are almost opposites by definition, so why is it that they exist in harmony throughout the selection? The reason that these two different things are able to coincide is the distinctive values present in this story. The brothel is a â€Å"house of mercies†(45) that is well attended; as to prove a point at how widely accepted this place is. The sexual expectations of men have a lot to do with these values as men are expected to be experienced come marriage, bringing great honor if the wife is pure. The relationship between prostitution and honor reveals the theme of use of women as property whose value is determined by appearance and purity. The theme of the use of women as property is further elaborated in the relationship between sexual expectations of men and women. The sexual expectations of men and the sexual expectations of women are very different. Men are to be experienced and should have visited the brothel and gotten past the initial hesitation and fear of sex by the time that they are married, making the theme of a patriarchal society very clear. On the other hand, women are supposed to be pure until the time of marriage comes, so that they may bring honor and prestige to themselves, their family and their husbands. If they don’t they may end up being punished by their punished by being beat with †such rage that it might seem as they aim to kill†(46) by their mothers. The brothel is one of the only alternatives for women who have not respected this social rule, and serves as a punishment for refusing social norms and keeping their family from advancement. The ever-present struggle between desire and utilitarian marriage serves as the missing factor in the equation of life in this society. A violation of the sexual expectations of women through desire can end in prostitution, reflectively the compliancy of expectations can bring honor resulting in marriage. In conclusion, this patriarchal society has a unique set of rules with predetermined destinations that give a better understanding to the motives of characters such as the Vicario brothers and their sister.